In order for us to be able to drastically reduce the amount of greenhouse-gases, we need significant change in approaching the problem and the key is in the hands of the young. We believe that through its sensibility, this generation may play an important role in the slow-down and reversal of global warming.

The Vegyél Vissza! (Cut Back!) programme, fighting against climate change carries on the legacy of Carbon Club initiative which was launched by Vertis in 2003. The main goal of Vegyél Vissza! is to address the young generation, the decision makers of the future: climate change is an existing problem that needs joint effort. The program lists 10 features of life that one may easily cut back on.