Some companies are bound to reduce their greenhouse gas (GHG) emissions by commitments deriving from the Kyoto Protocol or mandatory emissions trading schemes, such as the EU ETS (EU Emissions Trading Scheme). Other companies, organisations and individuals, not necessarily bound by regulations, are nonetheless choosing to be leaders in the fight against climate change. From retailers to sports and conference organizers, from financial institutions to power companies, firms are taking action by sponsoring emission reduction projects to offset GHG emissions from their own operations and those of their clients. Motivated by regulations, environmental concerns, or the competitive advantage of marketing their products and services as "green", these firms are leading their industries in taking responsibility for their environmental impact.
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Whether they seek official (government approved) Kyoto compliance instruments or just verified GHG emissions reductions, these companies seek projects with real environmental and social benefits. Buyers of emissions reductions for carbon branding purposes typically require smaller quantities of credits, and can therefore support small projects with less hope of raising carbon finance from the Kyoto compliance buyers focused on large-volume deals.
| Such voluntary projects typically include small-scale renewable energy projects such as a fossil fuel to biomass fuel switch, energy efficiency improvement projects and forestry sequestration projects. The project developer is responsible for setting a baseline (what would have happened in the absence of the project) and determining the avoided emissions due to the project. These reductions are subject to strict third party verification. |
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Vertis services for this market include drafting project description, assistance for project developers during verification and brokerage of VERs. Vertis was the first in brokering and obtaining certified VERs. » more |
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